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Design Concept Project: Mobile Wardrobe App | B2C | Sustainability

Original digital wardrobe mobile app

Image credit: Unsplash

My role

Defining project scope and strategy

Content strategy

Conducting research
Delivering solutions through UX design methods and techniques

Deliverables

Project Concept

MVP Scope

User Research
Competitive Analysis
User Flows & Wireframes

Style Tile
Hi-fi mockup

Specifications

Duration:

3 weeks


Tools:

Framer, Figma, Photoshop, Microsoft Suite, Miro, Trello

My Team

Jon Mori, Jordan Davis, Sean Eng, Michelle Yee

The Brief


2The9s is a concept-project of a free digital wardrobe app that equips people with tools to optimize clothes they own, wear them better and spend less on new clothes.

The Brief


2The9s is a concept-project of a free digital wardrobe app that equips people with tools to optimize clothes they own, wear them better and spend less on new clothes.

Overview: Wardrobe app to combat clothing
overconsumption and disorderly closets


Project Summary


2The9s is a digital wardrobe app that is conceived as a response to overconsumption of clothes and disorderly closets — two issues that are closely related and result in overspending and stress.

To organize one's closet, 2The9s provides tools that people need to sort, catalogue, plan and wear clothes from one's wardrobe.

To facilitate the use of 100% of one's wardrobe, 2The9's utilizes AI stylist Tania to curate daily outfits suggestions and Services tool to care for one's clothes.

The primary age target groups of this project are Millenials and gen-Z.

Process


We conducted user research, identified key paint points and MVP, developed a brand image and style, iteratively tested solutions, and optimized the app for mobile devices.

Objectives


The overarching primary objective of this design project was to create a user-centric and distinct mobile wardrobe application.

Output


2The9s — a human-centered mobile wardrobe app that offers ways to optimize and maintain one's wardrobe in the most mindful and rewarding way. It features easy cataloguing, sorting and scheduling of clothes, personalized suggestions from an AI stylist, and a fun way to track one's progress.

Overview: Wardrobe app to combat clothing
overconsumption and disorderly closets


Project Summary


2The9s is a digital wardrobe app that is conceived as a response to overconsumption of clothes and disorderly closets — two issues that are closely related and result in overspending and stress.

To organize one's closet, 2The9s provides tools that people need to sort, catalogue, plan and wear clothes from one's wardrobe.

To facilitate the use of 100% of one's wardrobe, 2The9's utilizes AI stylist Tania to curate daily outfits suggestions and Services tool to care for one's clothes.

The primary age target groups of this project are Millenials and gen-Z.

Process


We conducted user research, identified key paint points and MVP, developed a brand image and style, iteratively tested solutions, and optimized the app for mobile devices.

Objectives


The overarching primary objective of this design project was to create a user-centric and distinct mobile wardrobe application.

Output


2The9s — a human-centered mobile wardrobe app that offers ways to optimize and maintain one's wardrobe in the most mindful and rewarding way. It features easy cataloguing, sorting and scheduling of clothes, personalized suggestions from an AI stylist, and a fun way to track one's progress.

Overview: Wardrobe app to combat clothing
overconsumption and disorderly closets


Project Summary


2The9s is a digital wardrobe app that is conceived as a response to overconsumption of clothes and disorderly closets — two issues that are closely related and result in overspending and stress.

To organize one's closet, 2The9s provides tools that people need to sort, catalogue, plan and wear clothes from one's wardrobe.

To facilitate the use of 100% of one's wardrobe, 2The9's utilizes AI stylist Tania to curate daily outfits suggestions and Services tool to care for one's clothes.

The primary age target groups of this project are Millenials and gen-Z.

Process


We conducted user research, identified key paint points and MVP, developed a brand image and style, iteratively tested solutions, and optimized the app for mobile devices.

Objectives


The overarching primary objective of this design project was to create a user-centric and distinct mobile wardrobe application.

Output


2The9s — a human-centered mobile wardrobe app that offers ways to optimize and maintain one's wardrobe in the most mindful and rewarding way. It features easy cataloguing, sorting and scheduling of clothes, personalized suggestions from an AI stylist, and a fun way to track one's progress.

Research and Ideation: What's in your closet?


Topic Research


Goals:

  • To understand clothes overconsumption problem

  • To explore current solutions

  • To outline the clothing buying and storing practices


The Problem and Implications

Research and Ideation: What's in your closet?


Topic Research


Goals:

  • To understand clothes overconsumption problem

  • To explore current solutions

  • To outline the clothing buying and storing practices


The Problem and Implications

Research and Ideation: What's in your closet?


Topic Research


Goals:

  • To understand clothes overconsumption problem

  • To explore current solutions

  • To outline the clothing buying and storing practices


The Problem and Implications

Problem

  • Every year, more than 34 billion lbs of used textiles gets thrown out in the US

  • We own 66% more clothes now than we did 15 years ago (see the report here)

Clothes Overconsumption Habits

  • Overbuying

  • Discarding still wearable clothes

  • Lack of proper knowledge on real cost of textile industry

  • Lack of adequate organized storage/closet

Consumer Trends

  • People of higher income, spend about 76% more on clothes than people of lower income

Implications (*not a complete list)

Environmental degradation

Environmental

degradation

Depletion of Resources

Economic Stress

Health Risks

Labor Inequality

Recommended Solutions

Environmental & Energy Study Institute (see in full here)

  • Buy less

  • Buy second-hand

  • Donate and trade unwanted clothes

  • Buy sustainable brands

  • Educate yourself

User Research


Goal:

  • Gain insights into clothes purchasing and wardrobe maintenance by a target user group.

Key findings of the primary research that consisted of 21 surveys and 5 one-on-one interviews.

Assessing Users' Mental Models


We conducted user research to better understand the mental model of young adults when it comes to their clothes shopping and wardrobe managing. After reviewing 21 survey responses and analyzing 5 one-on-one interview responses, I identified patterns that I distilled into the following shared characteristics of my target user base:


Mindset: Widespread uncertainty over what's in one's closet and confusion about styling and pairing clothes well.

When participants were asked "Do you know what's in your closet?", the majority gave uncertain replies and approximations. Many cited lack of organization or space in their closet.


Pain point: Not knowing exactly what's in one's closet and storing outdated, old, not fitting clothing.

75% consider buying new clothes easier than organizing and arranging their wardrobes.


Motivation: Low accountability-seeking behavior.

Several participants believe that it's not enough to have a closet full of clothes, one needs to know how to wear and style clothing which is a skill that's not easy to obtain.

Some of the barriers to higher accountability-seeking behavior are adequate and engaging tools of clothes organization & styling.

View the user survey created on SurveyMonkey.

How to address clothing overconsumption epidemic with a wardrobe app?


The problem with widespread approach to solving clothing overconsumption via mobile clothing applications is an abundance of solutions that don't address the root cause of the problem.

We aimed our designing efforts at the root cause of the problem and the starting point of our research — one's closet, rather than focusing on all possible tangential factors (e.g., better shopping options, styling, wardrobe capsules, clothes swapping and donations).

Thus, from the start, 2The9s is all about smartly managing the clothes you already have.

How to address clothing overconsumption epidemic with a wardrobe app?


The problem with widespread approach to solving clothing overconsumption via mobile clothing applications is an abundance of solutions that don't address the root cause of the problem.

We aimed our designing efforts at the root cause of the problem and the starting point of our research — one's closet, rather than focusing on all possible tangential factors (e.g., better shopping options, styling, wardrobe capsules, clothes swapping and donations).

Thus, from the start, 2The9s is all about smartly managing the clothes you already have.

How to address clothing overconsumption epidemic with a wardrobe app?


The problem with widespread approach to solving clothing overconsumption via mobile clothing applications is an abundance of solutions that don't address the root cause of the problem.

We aimed our designing efforts at the root cause of the problem and the starting point of our research — one's closet, rather than focusing on all possible tangential factors (e.g., better shopping options, styling, wardrobe capsules, clothes swapping and donations).

Thus, from the start, 2The9s is all about smartly managing the clothes you already have.

How to address clothing overconsumption epidemic with a wardrobe app?


The problem with widespread approach to solving clothing overconsumption via mobile clothing applications is an abundance of solutions that don't address the root cause of the problem.

We aimed our designing efforts at the root cause of the problem and the starting point of our research — one's closet, rather than focusing on all possible tangential factors (e.g., better shopping options, styling, wardrobe capsules, clothes swapping and donations).

Thus, from the start, 2The9s is all about smartly managing the clothes you already have.

A paradigm shift from marginally controlling one's wardrobe through shopping to managing it through using nearly 100% of one's clothes.

The pivot


Although 2The9s grew to become a digital wardrobe app with a resource-sensible pivot, it didn’t start out that way. Originally, we set out to design a clothing app with lookbooks and outfits suggestions from the app's community.

However, our user research revealed sustainability as an important factor for 80% of interviewees and an affinity for thrifting and donating clothing. Additionally, a secondary market research revealed that on average, people wear 65% of their wardrobe and 25% remains not used.

The top key findings directed us to concentrate on sustainable and resource-sensible aspects of the app.

The pivot

Although 2The9s grew to become a digital wardrobe app with a resource-sensible pivot, it didn’t start out that way. Originally, we set out to design a clothing app with lookbooks and outfits suggestions from the app's community.

However, our user research revealed sustainability as an important factor for 80% of interviewees and an affinity for thrifting and donating clothing. Additionally, a secondary market research revealed that on average, people wear 65% of their wardrobe and 25% remains not used.

The top key findings directed us to concentrate on sustainable and resource-sensible aspects of the app.

An MVP that reflects pivoting away from following other people's outfits suggestions and ultimately, unnecessary spending, and towards sustainable preserving and reusing one's clothes.

Translating user needs into main features of 2The9's mobile app

The data we gathered led us to conclude that the biggest barriers were a lack of a system and distractions.

Additionally, we realized that the right amount of gamification will help further engage people who view wardrobe organization and clothes styling as chores.

The solution


The solution was to design an app with an effective system of features and tools that would allow users not just to catalogue, style and care for their wanted and no longer unwanted/fitting clothes, but would prevent them from unnecessary clothing purchases and eliminate possible distractions (abundance of not relevant information, browsing of other features and sites etc.).

The solution

The solution was to design an app with an effective system of features and tools that would allow users not just to catalogue, style and care for their wanted and no longer unwanted/fitting clothes, but would prevent them from unnecessary clothing purchases and eliminate possible distractions (abundance of not relevant information, browsing of other features and sites etc.).

Analyzing the competition


We studied several competitors to understand how they position themselves in the marketplace and discern their business models.


Model 1: The integrated digital clothes categorizer with additional services

The Save Your Wardrobe: Organizer (SYW), Open Wardrobe Outfit Planner (AI closet organizer) and Acloset mobile apps focus on clothes categorization and wardrobes. The differentiating factor is that SYW connects owners with clothes-related community services (alterations, dry-clean etc.), Open Wardrobe Outfit Planner has an AI fashion assistant feature and Acloset allows one to sell preloved items via messaging (no online store). All three platforms have strong sustainability aspect.

Save Your Wardrobe: Organizer and Open Wardrobe Outfit Planner (AI closet organizer) and Acloset mobile apps

Model 2: The marketplace

Depop, eBay, The Real Real and ThreadUp follow the second model — closet apps that function as a selling, buying, and trading marketplace. Their business model is geared towards enticing customers who look to update their closets and follow trends. They often offer social media outlets, lookbooks and outfit suggestions.


Backed by research, it became clear that 2The9s should follow the virtual closet organizer with additional services model.


We then proceeded to take a closer look at the structure and interface of three apps that best reflect the resource-sensible wardrobe ethos in their interface. They are Save Your Wardrobe: Organizer (SYW), Open Wardrobe Outfit Planner (AI Closet Organizer) and Acloset (AI Fashion Assistant) mobile apps.


Here is a breakdown of what each app does best:

Save Your Wardrobe: Organizer (SYW)



Save Your wardrobe: Organizer has the cleanest and tightest information architecture among the three wardrobe apps. This is accomplished by limiting navigation menu to four options and presenting the most valuable and engaging information (e.g., today's outfit, wardrobe tips etc.) on the Today/Home page. It also offers AI outfit suggestions feature.


Open Wardrobe Outfit Planner (AI closet organizer)



Open Wardrobe Outfit Planner offers the best structures wardrobe feature which boosts comprehensive search filters that take users’ lifestyles into account and integrated outfits calendar. Its in-Wardrobe tab bar navigation is conducive to the multi-tasking required to create a digital wardrobe.

Acloset - AI Fashion Assistant


Acloset has the best structure of its Closet/Home page: it offers users a weather widget for smart outfit selection and AI outfit suggestions and a look at the contents of its wardrobe. Acloset is the only competitor app among the three researched that made it the easiest top add clothes to a wardrobe — via its plus button that is located at the center of the bottom navigation menu.

Defining the target audience


We distilled the findings from user research into a user persona.

Defining the MVP

Product design goals


During the course of user research and competitive analysis, the following high-level product design goals emerged:


Design Goal 1: Reduce and/or eliminate friction at every step towards the formation of mindful clothing habits.

Supporting people on their journey towards taking control over their closet through accountable and caring actions entails removing friction at every step, such as cataloguing clothes, rotating outfits, servicing damaged clothes, and responsibly selling or donating no longer needed clothing.


Design Goal 2: Give clear, actionable information and encourage investment in one's progress.

The UI has to seamlessly transition users from planning and adding mode to wearing mode. Additionally, engagement to track one's progress towards a goal is critical in a habit-formation app. According to James Clear of "Atomic Habits", "One of the most satisfying feelings is the feeling of making progress." Progress needs to be visualized and felt to be continued.


Feature prioritization

Features that provide high value to the largest amount of users (and thus encourage app adoption) receive the highest priority level. The base requirement of all user stories included in the MVP is that they must meet at least one high-level product design goal.

Medium-priority stories tend to significantly improve the overall personalized meal-planning experience, but are not critical to the functioning of the digital wardrobe app. Low-priority stories add to the enjoyment of the experience, but only cater to a small or niche group of users.


User stories and the MVP

The final MVP consists of a mix of high, medium, and low-priority user stories for a product that will provide enough value to attract early adopters. Below are 13 user stories that make it to the MVP.

View the complete list of user stories.


Content Structure

Message Architecture


Defining the target user group and the MVP feature scope enables us to refine the ways in which to communicate the product's primary differentiators. By identifying the top product features that add the most value to the user, we were able to create a preliminary skeleton of the page's contents.

Positioning


A user-focused mobile digital wardrobe app from a sustainable perspective—available to users free of charge.

A wardrobe organizing tool for those who seek to take control of their closet and clothing spending by optimizing their wardrobe (cataloging, organizing clothes and creating outfits), available free of charge to all who need a soft form of accountability during a transition to a more sustainable way to care for one's clothes.

Value Proposition 1


AI assisted wardrobe organization and outfit-planning based on user's needs and preferences.

By assisting with cataloguing and organization of user's wardrobe, 2the9s will create daily outfit recommendations based on user's situational needs and weather conditions.

Value Proposition 2


Decrease the obstacles to wardrobe optimization as much as possible.

2the9s allows users to add clothes, create various wardrobes and collections. It even helps with taking care of one's clothes beyond their daily wear — by allowing flagging clothes for services, sale or donation.

Value Proposition 3


Offer a tool to track one’s progress.

An interactive progress tracker allows users to track their progress towards their wardrobe optimization goals. Users engage in AI suggested fashion challenges based on their wardrobe statistics/data (e.g., cost per use, number of scheduled outfits etc.)

Learning from the Competitors


We examined how the three top competitors in the mobile digital wardrobe space structure their pages.

Here is a comparison between Save Your Wardrobe: Organizer, Open Wardrobe Outfit Planner and Acloset's home page structures:

Comparison Summary


The ratio of feature set to CTAs in the analyzed apps varies greatly, in part due to apps' MVP and different default home pages.

In terms of navigation, Acloset has the most compelling navigation bar which facilitates adding clothes.

Design & Development: Feature prioritization — a balancing act


Interaction Design


Sketching, Wireframing, User Flows


The transition from Information Architecture to Interaction Design was done by a way of pencil and paper.

Design & Development: Feature prioritization — a balancing act


Interaction Design


Sketching, Wireframing, User Flows


The transition from Information Architecture to Interaction Design was done by a way of pencil and paper.

Design & Development: Feature prioritization — a balancing act


Interaction Design


Sketching, Wireframing, User Flows


The transition from Information Architecture to Interaction Design was done by a way of pencil and paper.

Informed by research data, we synthesized our best ideas to define the most important features of the 2the9s — wardrobe cataloguing, outfits, and services — via user flows.

Structuring the Home Page


The home page structure of 2the9s features an almost 1:1 ratio between feature set and CTAs. We opted to remove Features 4 and 5 from the page-flow in order to cut down on potential time-sinks features and give the outfit related tasks all the room to take center stage.

Mid-Fidelity Prototype


Based on the defined user stories and user flows we came up with the following mid-fidelity prototype; some of the screens were as follows:

Visual design


The Origin of the Name


The name ‘2the9s’ is chosen because the idiom "dressed to the nines" means to be dressed to the highest degree, smartly, and fashionably. It suggests that a person has taken great care in their appearance and chose attire that is suitable for an occasion. We wanted to emphasize one's well-executed style over simply a location (as in case of Open Wardrobe or Acloset) or a function (e.g, Wardrobe Tracker or Outfit Planner).


Here are a few of the other name alternatives considered:

Logo Design


Unlike letters and graphics, numbers are still a new solution in a logo design. Interpreting the app name "to the nines" through numbers was a natural solution. The lockup logo (aka combination logo, or a logomark + wordmark logos) was created to strengthen our brand's visual appeal and clear communication.

Initial (left) and final logos.

Style Tile


For the visual layer of our app design, we consulted the psychology of color and picked stimulating and modern colors - plate purple, tangerine orange and cerulean blue.

2The9's style tile.

Design Iterations


We validated and iterated on our designs by testing our mid-fidelity prototype with users that fit our target audience. We created a user testing protocol, in which we had laid out 4 tasks for the users to perform.

Users' feedback and the level of completion of user testing tasks necessitated the following completed iterations:

Provide Multi-functional Add Menu Button

Provide Multi-functional Add Menu Button

Users had trouble understanding the exact function/-s of the plus icon in the menu. We upgraded it from a single-function "Add Clothes" into a multi-functional add button via a pop-up window.

Lower a Number of Steps

Lower a Number of Steps

Users found the duplicate plus icon distracting and not clear and the steps for adding clothes to Wardrobe to numerous. We eliminated the duplicate and lowered the number of steps for the function.

Explain Functions

Explain Functions

Users felt that the buttons "Create an Outfit" and "Tania's Styling" needed to stand out and be more clear. We expanded them into cards and added explanations.

Match Users' Mental Models

Match Users' Mental Models

Users felt that there should be a different way to display pre-sorted for services clothes. We introduced 2 browsing sources: "Wardrobe" (all clothes) and "Piles" with previously marked for services clothes.

Add Labels for Clarification and Accessibility

Add Labels for Clarification and Accessibility

Users felt that there should be a different way to display pre-sorted for services clothes. We introduced 2 browsing sources: "Wardrobe" (all clothes) and "Piles" with previously marked for services clothes.

Listen to Preferences

Users felt that the buttons "Create an Outfit" and "Tania's Styling" needed to stand out and be more clear. We expanded them into cards and added explanations.

Accessibility Considerations


We consulted WCAG SC Standards to assure that the design complies with best practices and meets accessibility requirements. Some of the practices we implemented using table format for data information, contrast b/w background and foreground, content spacing and heading, and different designs for different viewport sizes, and labeled, scalable elements.

Results: Just enough AI assistance and gamification

Putting it All Together


Below are the high-fidelity screens of main features along with commentary.

Results: Just enough AI assistance and gamification

Putting it All Together


Below are the high-fidelity screens of main features along with commentary.

Results: Just enough AI assistance and gamification


Putting it All Together


Below are the high-fidelity screens of main features along with commentary.

2The9s offers multiple ways to take control over your wardrobe. Take charge through cataloguing and organizing, styling and scheduling outfits.

2The9s offers multiple ways to optimize your clothes.

Pair clothes, schedule outfits or go with Tania's, our AI stylist's, suggestions.

2The9s provides ways to extend life of and preserve your clothes.

Be on a course to a more sustainable wardrobe and curb clothes spending.

2The9s AI stylist can help you to enhance your style and manage your wardrobe.

AI stylist Tania is the for you to make the journey to organized and optimized closet fun.

Take fashion challenges and see your progress.

Prototype Demo

KPIs We Would Measure


For a case study focused on the web design of a mobile clothing application with the goals of helping users catalog, organize, style, and reduce spending on fast fashion, the following Key Performance Indicators (KPIs) would be relevant:


1. User Engagement & Retention Metrics

  • Track daily active users (DAU) and monthly active users (MAU).

  • Feature usage rate (FUR): percentage of users using specific features, such as the AI stylist, wardrobe cataloging, and clothing organization tools. This helps understand which features drive the most engagement.

  • User retention rate: measures how many users continue to use the app after a certain period (e.g., 30-day retention rate). This shows if the app is compelling enough to keep users returning.

2. Closet Management & Organization Metrics

  • Number of items catalogued per user: tracks the average number of clothing items each user has cataloged. An increase may indicate more control over their wardrobe.

  • Frequency of closet updates.

3. AI Stylist Effectiveness

  • Styling acceptance percentage rate: measures the percentage of AI-generated styling recommendations that users accept or use. High acceptance rates indicate that the AI is meeting user expectations.

  • Time saved by AI stylist: tracks how long users spend creating outfits manually vs. using the AI assistant to measure efficiency.

4. Sustainability & Spending Impact

  • Reduction in spending on new clothes: tracks self-reported spending on fashion before and after using the app. This can be gathered through surveys or integrated with third-party spending analysis tools (e.g., bank APIs).

  • % of users opting for sustainable clothing options.

5. Conversion & Business Growth Metrics

  • New user growth rate: Measures how fast the app is gaining new users.

  • Referral rate: Measures the number of new users acquired through referrals, indicating satisfaction and trust in the app.

6. User Satisfaction & Feedback

  • App store ratings and reviews: Tracks user feedback through app store ratings and reviews, providing qualitative insights into areas that users find helpful or problematic.

KPIs We Would Measure


For a case study focused on the web design of a mobile clothing application with the goals of helping users catalog, organize, style, and reduce spending on fast fashion, the following Key Performance Indicators (KPIs) would be relevant:


1. User Engagement & Retention Metrics

  • Track daily active users (DAU) and monthly active users (MAU).

  • Feature usage rate (FUR): percentage of users using specific features, such as the AI stylist, wardrobe cataloging, and clothing organization tools. This helps understand which features drive the most engagement.

  • User retention rate: measures how many users continue to use the app after a certain period (e.g., 30-day retention rate). This shows if the app is compelling enough to keep users returning.

2. Closet Management & Organization Metrics

  • Number of items catalogued per user: tracks the average number of clothing items each user has cataloged. An increase may indicate more control over their wardrobe.

  • Frequency of closet updates.

3. AI Stylist Effectiveness

  • Styling acceptance percentage rate: measures the percentage of AI-generated styling recommendations that users accept or use. High acceptance rates indicate that the AI is meeting user expectations.

  • Time saved by AI stylist: tracks how long users spend creating outfits manually vs. using the AI assistant to measure efficiency.

4. Sustainability & Spending Impact

  • Reduction in spending on new clothes: tracks self-reported spending on fashion before and after using the app. This can be gathered through surveys or integrated with third-party spending analysis tools (e.g., bank APIs)..

5. Conversion & Business Growth Metrics

  • New user growth rate: Measures how fast the app is gaining new users.

  • Referral rate: Measures the number of new users acquired through referrals, indicating satisfaction and trust in the app.

6. User Satisfaction & Feedback

  • App store ratings and reviews: Tracks user feedback through app store ratings and reviews, providing qualitative insights into areas that users find helpful or problematic.

KPIs We Would Measure


For a case study focused on the web design of a mobile clothing application with the goals of helping users catalog, organize, style, and reduce spending on fast fashion, the following Key Performance Indicators (KPIs) would be relevant:


1. User Engagement & Retention Metrics

  • Track daily active users (DAU) and monthly active users (MAU).

  • Feature usage rate (FUR): percentage of users using specific features, such as the AI stylist, wardrobe cataloging, and clothing organization tools. This helps understand which features drive the most engagement.

  • User retention rate: measures how many users continue to use the app after a certain period (e.g., 30-day retention rate). This shows if the app is compelling enough to keep users returning.

2. Closet Management & Organization Metrics

  • Number of items catalogued per user: tracks the average number of clothing items each user has cataloged. An increase may indicate more control over their wardrobe.

  • Frequency of closet updates.

3. AI Stylist Effectiveness

  • Styling acceptance percentage rate: measures the percentage of AI-generated styling recommendations that users accept or use. High acceptance rates indicate that the AI is meeting user expectations.

  • Time saved by AI stylist: tracks how long users spend creating outfits manually vs. using the AI assistant to measure efficiency.

4. Sustainability & Spending Impact

  • Reduction in spending on new clothes: tracks self-reported spending on fashion before and after using the app. This can be gathered through surveys or integrated with third-party spending analysis tools (e.g., bank APIs)..

5. Conversion & Business Growth Metrics

  • New user growth rate: Measures how fast the app is gaining new users.

  • Referral rate: Measures the number of new users acquired through referrals, indicating satisfaction and trust in the app.

6. User Satisfaction & Feedback

  • App store ratings and reviews: Tracks user feedback through app store ratings and reviews, providing qualitative insights into areas that users find helpful or problematic.

KPIs We Would Measure


For a case study focused on the web design of a mobile clothing application with the goals of helping users catalog, organize, style, and reduce spending on fast fashion, the following Key Performance Indicators (KPIs) would be relevant:


1. User Engagement & Retention Metrics

  • Track daily active users (DAU) and monthly active users (MAU).

  • Feature usage rate (FUR): percentage of users using specific features, such as the AI stylist, wardrobe cataloging, and clothing organization tools. This helps understand which features drive the most engagement.

  • User retention rate: measures how many users continue to use the app after a certain period (e.g., 30-day retention rate). This shows if the app is compelling enough to keep users returning.

2. Closet Management & Organization Metrics

  • Number of items catalogued per user: tracks the average number of clothing items each user has cataloged. An increase may indicate more control over their wardrobe.

  • Frequency of closet updates.

3. AI Stylist Effectiveness

  • Styling acceptance percentage rate: measures the percentage of AI-generated styling recommendations that users accept or use. High acceptance rates indicate that the AI is meeting user expectations.

  • Time saved by AI stylist: tracks how long users spend creating outfits manually vs. using the AI assistant to measure efficiency.

4. Sustainability & Spending Impact

  • Reduction in spending on new clothes: tracks self-reported spending on fashion before and after using the app. This can be gathered through surveys or integrated with third-party spending analysis tools (e.g., bank APIs).

  • % of users opting for sustainable clothing options.

5. Conversion & Business Growth Metrics

  • New user growth rate: Measures how fast the app is gaining new users.

  • Referral rate: Measures the number of new users acquired through referrals, indicating satisfaction and trust in the app.

6. User Satisfaction & Feedback

  • App store ratings and reviews: Tracks user feedback through app store ratings and reviews, providing qualitative insights into areas that users find helpful or problematic.

Conclusion


The result of my team's and mine efforts within a tight deadline is 2The9's — a user-centered digital wardrobe app that was conceived as a response to clothing overconsumption (primarily, fast-fashion) and disorderly closets across North America.

True to its purpose, 2The9's offers the most effective tools to take control and optimize one's closet while having fun and tracking progress. 2The9's features a calendar to schedule of outfits, an AI stylist Tania, an array of services to take care of your clothes and a fun way to track your progress towards more sustainable, savvy and stylish self.


Reflections & Personal takeaways


  • This was a great exercise in terms of teamwork and designing a feature-full application.

  • I learned that it is very important to prioritize features for your MVP by carefully thinking about the timeline.

  • This case study highlighted that in a design with many features and user flows, it is crucial to make each process very clear and concise in order to keep users focussed on the task at hand.   

Conclusion


The result of my team's and mine efforts within a tight deadline is 2The9's — a user-centered digital wardrobe app that was conceived as a response to clothing overconsumption (primarily, fast-fashion) and disorderly closets across North America.

True to its purpose, 2The9's offers the most effective tools to take control and optimize one's closet while having fun and tracking progress. 2The9's features a calendar to schedule of outfits, an AI stylist Tania, an array of services to take care of your clothes and a fun way to track your progress towards more sustainable, savvy and stylish self.


Reflections & Personal takeaways


  • This was a great exercise in terms of teamwork and designing a feature-full application.

  • I learned that it is very important to prioritize features for your MVP by carefully thinking about the timeline.

  • This case study highlighted that in a design with many features and user flows, it is crucial to make each process very clear and concise in order to keep users focussed on the task at hand.   

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